This past Tuesday was a glorious day for astrophysicists. Observations by a telescope on the South Pole revealed the Big Bang’s smoking gun, providing mankind with a better understanding of the cosmos’ very earliest history and opening the door for more theories about the past and the future of our universe.
But the Big Bang phenomenon is also a great metaphor to be used by presenters, as it stands for disruptive innovation, expansive growth and speed of execution.
In my blog posts “Highway 61 revisited” and “Easy as cherry pie” I have already given samples of how I use metaphors in my presentations. Here’s another one: “10 (Light) Years after the Big Bang” was the title of a talk I delivered at the 2005 Voice on the Net Conference, in which I elaborated on some radical changes that were rolling out in telecom networks.
I chose the Big Bang metaphor to illustrate how the legacy voice infrastructure was (literally) blown to pieces, with space related images explaining how technology and market disruptions had given birth to a new communications universe, ruled by a new architecture, with new applications and new business opportunities.
You may view the full presentation on SlideShare. Please note that the deck is almost 9 years old, and that the market, my company, and the technology and product related content have obviously evolved since then.
Business storytelling 