As a marketer or salesperson, the Business-to-Business (B2B) presentations you deliver to your internal and external customers can make a real difference in positioning the products or solutions you are managing, promoting or selling.
In today’s technology-ruled, content-driven and information-overloaded business environment, communication is more important than ever. The average business presentation has 25% less slides than 5 years ago, and good presenters invest in establishing a dialog with their audience through storytelling.
A good story enables individuals to make a leap in understanding complex products, services and solutions. There is more than just PowerPoint or Keynote for delivering a presentation that sticks.
The more personalized, attractive and relevant information is to the person presented with it, the more engagement is possible. Your audience may forget the facts and figures on your slides, but they will never forget how you made them feel…
Marc Jadoul is marketing director at Nokia, spare-time communications consultant, and a passionate B2B storyteller. Over the past decades, Marc has given hundreds of business presentations to tech sector executives worldwide.
Author/co-author of 150+ papers, magazine articles and conference talks, and a frequent speaker and panelist at ICT industry events, he has earned ‘best speaker’ awards at different occasions.
Marc lives in Belgium and speaks Dutch, English and French.
(Views expressed in this blog are my own and do not necessarily represent my employer’s beliefs, practices or opinions. All trademarks used are the property of their respective owners.)