The swan lake (re)visited

(photo: Pixabay)

A lot has been said and written about millennials, the way they think, and the way they communicate.  For marketers and recruiters there seems to be one simple rule: “if you want to attract millennials, speak their language.” A 2015 survey conducted by Fraclt and BuzzStream concluded that many Generation Y’ers are looking for short and concise content that is presented in a way that makes it easy for them to find the main takeaways and messages, and that they prefer entertainment over any other genre.

Well, I have never believed in categorizing people based upon their age, race, or gender. But today, I stumbled upon an amazing proof point of millennial storytelling skills when UK-based millennial Thomas Ryalls announced that he was going to watch a ballet performance for the first time in his life: Pyotr Ilyich Tchaikovsky’s famous Swan Lake.

And here’s the amazing report of the guy’s first ballet experience, that tells the story of the Black Swan in a personal, funny, and authentic way. With less than 1,000 followers on Twitter this young adult is neither an influencer or a celebrity – but IMHO he may become one soon!

(please, read the whole thread below if you want to know why the audience applauded at the beginning…)