As part of my day job at Nokia, I act as a casual advisor to my business division’s intrapreneurship program. Last week, the postman delivered a nice gift as a thank you for my humble contribution. The parcel contained a framed certificate of appreciation, accompanied by a scale replica of a Lamborghini Miura sports car.
I can already hear you asking: “what’s this toy got to do with innovation and intrapreneurship?” and “why is Marc putting such a banal fact on his storytelling blog?” Well, if you read below what the text on the diploma is saying about the history of this specific Lamborghini model, I’m sure you’ll understand why I — both as an employee and as a storyteller — am so charmed by this shiny red new toy on my desk…
Lamborghini’s first production car was the 350GT, a big grand touring coupe with a V12 engine up front.
Stylish and powerful, the 350GT was enough of a hit to ensure that Lamborghini could keep making more than just tractors.
But, while the 350GT was an impressive car, it wasn’t revolutionary. Lamborghini’s next car, the Miura, would be the one to change things forever!
During 1965, Lamborghini’s three top engineers put their own time into developing a prototype car known as the Miura P400. The engineers envisioned a road car with racing pedigree. One that could win on the track and be driven on the road by enthusiasts. The three men worked on its design at night, hoping to convince Ferruccio Lamborghini that such a vehicle would neither be too expensive nor distract from the company’s focus.
The Miura debuted at the 1966 Geneva Motor Show before a stunned audience, and easily bested it’s Ferrari competition, to become the fastest car in the world.