The last rose of summer

“I write to discover what I know.” ‒ Mary Flannery O’Connor, American writer (1925 – 1964)

It has become a yearly practice to publish the articles that appeared on this blog in an e-book at the end of my summer holidays. So, here’s the 2018 edition! It bundles all 195 posts that I wrote between September 2012 and June 2018 into one single 510-page (!) document.

You may download the PDF version by right-clicking on the image above, and saving the linked file. Happy reading!

PS: I’m also looking at converting the material to EPUB and/or MOBI format, so stay tuned and check the “download my stuff” section on top of this page regularly.

Keep your audience coming back for more

In the era of content, communication, conversation and customer experience (coincidentally all starting with a “c”,) a marketer’s or sales person’s capabilities to create a decent message house, translate it into a captivating story, craft a compelling presentation, and use it to engage with a specific audience are essential.

As Richard Branson once said in Entrepreneur magazine:

“Good speakers aren’t just talented or lucky – they work hard.”

This is why, over the past 3 years, I have written 127 articles about the principles of storytelling, and about mastering the 3 P’s of presenting: your pitch, your preparation and your presentation.

You’re currently reading my last contribution before the summer holidays. And, as I’m getting short of inspiration – some would call it a writer’s block –  it may be also the beginning of an extended period of lower activity on this blog.

As I have done for the past two years, I have bundled all the pieces I wrote between September 2014 and June 2015 in an e-book. You may download PDF compilations of all past B2B Storytelling posts by clicking on the images below.

eBooksSo, well, here’s a final advice from your humble servant:

“Each time you deliver a presentation (or in this case write a blog post), ask yourself at the end if you left your audience wanting more.”

To all followers of this site: thank you for reading my posts, and please come back from time to time. Because I will occasionally (but probably less often than before) publish a new story when something worth writing about comes to me (so feel free to suggest topics I could or should blog about via the contact tab on top of this page…)

Happy reading and enjoy your (and my) vacation!