The photo below, taken at last week’s G7 summit in Charlevoix (Canada) and published on Instagram by German chancellor Angela Merkel, will probably go into history as one of the most viral pictures of 2018, as well as a good candidate for this year’s World Press Photo awards.
The picture (either in its original or in one of the many photoshopped versions that are circulating on the web) got annotations ranging from “renaissance art” to “a scene from the Apprentice.” I’m sure it will be used as a scholarly example for discussing facial expression and body language. Or for illustrating the problematic trade relationship between the EU and the US. Or for promoting the German chancellor’s prominent role at the G7 meeting.
But… as I wrote in an earlier post on this blog, “The right of being wrong,” there is no such thing as a single truth. All depends on the observer’s or the reporter’s perspective. Look at the other pictures, taken at the same moment, and tweeted by the French, the Italian, and the American players respectively…
It suddenly becomes less obvious telling which of the world leaders – Angela Merkel, Emmanuel Macron, Giuseppe Conte, or maybe even Donald Trump – really was the boss in Charlevoix.
Everyone’s a winner, baby. At least, that’s what their PR people will try to tell us…
Four years ago, I wrote a blog post “Obama and the rule of three“, in which I analyzed the previous American president’s re-election speech and praised his public speaking skills. Incidentally, over the past months – guess why? – this article has become one of the most frequently visited titles on my B2B Storytelling pages. Since then, an awful lot has changed, and the US as well as the rest of the world are getting used to living in the new, Trumpian reality.
I honestly admit that I’m not a fan of the 45th President of the United States. Neither of the person, nor of his political doctrine, nor of his deeds since January 20. But as Donald Trump was elected by kind of democratic process, he also deserves kind of credit.Tomorrow he will deliver his first State of the Union address. An occasion to zoom in on the newly-on-duty POTUS’ presentation skills.
Surely, Mr. Trump isn’t the eloquent orator that Barack Obama was, though in my honest opinion he is definitely not a bad communicator. Note that from the writing perspective of this blog, I’m only assessing his communication style, not his content nor his use of (alternative) facts and figures – which would put me on too thin ice. When analyzing his public talks, I think I’d rather associate him to a “rule of one” than to a rule of three: as a speaker, he systematically puts his one-self in the center; his person seems to be more prominent than his words or his audience.
There are common practices that seem to come back in every speech the president delivers. Some of them are so striking that they have become fodder for effective Trump parodies:
- He has a clear and strong voice and uses simple, often sloganesque, language with short and declarative sentences. This is an appropriate habit, considering DJT’s target audience and key messages. His one-liners like “make America great again” and “let’s build that wall” have the same magnitude of emotional impact as Obama’s “yes, we can”.
- The words he uses are congruent with his message, and he consistently repeats them. After analyzing 95,000 words used in campaign speeches, the New York Times concluded that “the most striking hallmark was Mr. Trump’s constant repetition of divisive phrases, harsh words and violent imagery that American presidents rarely use…”
- The new US president (figuratively and literally) tries to take a maximum amount of space. His alpha male body language, facial expression, and hand gestures are compatible with his overall message. Take, for example, his index finger pointing in the air while putting his second finger and thumb together (accentuating he’s right and the others are totally wrong), his thumb-and-forefinger pinch (that signals precision and control), and his pneumatic drill movements (to hammer the point he’s making home.)
Donald J. Trump has only been on duty for six weeks. Probably we ain’t seen or heard nothing yet. But, whether you agree with his politics or not, you can’t argue that he isn’t a good communicator.
More opinions and analysis:
Body language can be a powerful communication tool. Sometimes a (mysterious, naïve, smart, candid, …) smile may tell you more than a hundred words.
Only a few days ago I saw this news video on TV. Confronted with US president-elect Donald Trump calling Brexit “a great thing,” and suggesting that more European countries would leave the EU, the European Commission’s chief spokesperson gave this simple statement: “We have read this interview with interest,” and complemented his answer by an (IMHO) priceless, all-saying smile.
Pressed by a journalist if this was all the Commission had to say about the issues Trump had raised, the speaker confirmed his earlier reply by a short and dry “yes.”
I think I clearly understood the message. And probably many Europeans with me…