Bambi does the toothbrush test

Did you ever hear about the toothbrush test? The term is attributed to Alphabet’s CEO, Larry Page. And, as you may guess, it has nothing to do at all with a shiny white smile. The Google co-founder uses the test for determining whether a company is worth buying – which is always a complex and risky assessment to make.

As an alternative to diving into the nitty-gritty of revenue projections, cash flow forecasts, and profitability analyses, the test consists of this simple question:

“Is the company’s product or service something people will use once or twice a day, and does it solve a problem or make their life better?”

If I was asked for an opinion about my own toothbrush, the outcome would definitely be “yes.”

In this case, the toothbrush is used as a metaphor for usefulness and long-term value, in contrast to short-term RoI. Of course, one must be a business genius to make such an important decision based upon such a simple question. Please, note that I’m not naïve; you don’t have to convince me that Google’s people carry out a lot of due diligence beyond the toothbrush inquiry.

In an older post I wrote that simplicity always works. Life (and business) can be made so much easier than it is today, if you enable decision-making by asking simple questions, and effective communications by telling compelling stories.

Similar to Larry Page’s toothbrush test, I started using something I call the Bambi test. When preparing a public presentation, I ask myself the question below:

“Will people remember my words (or my visuals) two days from now, and did they get emotionally involved?”

I got inspired to use the Bambi metaphor after observing my kids watching Disney’s famous movie scene with Bambi and Thumper sliding on the icy pond. And like for the toothbrush one, the answer to the question would certainly be a “yes!” (Note to my sons Yannick and Robin: if you read this text, which you probably won’t, this was of course loooooong time ago…)


(image from Bambi by Walt Disney Studios)

Background reading:

Nants ingonyama bagithi baba

Some stories are so strong that they survive for centuries, and so universal that they appear in many forms and in different contexts. Recently, while I was watching Disney’s classic masterpiece The Lion King on TV, it came to my mind that the plot holds many similarities to Shakespeare’s Hamlet.


Although my children consider themselves too grown up for watching animated features, their old dad enjoys them more than ever. William Shakespeare and Walt Disney are two of the most influential storytellers in human history. In my article about five elements of a story (and how to use them in a business presentation) I identified 5 key ingredients to ensure a consistent story, allow the action to develop and let the audience emotionally engage. Let’s have a look at how Hamlet and The Lion King compare…

1. Plot

The plot of both Hamlet and The Lion King is about a (young) prince whose father is killed by his uncle. The prince is exiled from his home and returns to revenge his father’s death and take the throne that rightfully belongs to him.

2. Characters

The protagonist role of prince Hamlet Jr. of Denmark is played by the lion cub Simba, while Shakespeare’s antagonist, the king’s brother Claudius, has inspired Disney’s animators to create the villain lion Scar. And did you  ever look at the hyenas Shenzi, Banzai, and Ed as Rosencratz and Guildenstern?

3. Theme

Death, revenge, and justice are major themes in both stories. Both princes delay action, they overcome a moral struggle, and their faith only changes when their dead fathers reappear as a ghost. It has to be noted however, that most of the characters in Hamlet die, while Simba lives happily ever after with his youth friend Nala.

4. Setting

At first sight, the settings of both productions are completely different. One can hardly compare the African savanna with the medieval Denmark. But what if you start looking at Pride Rock as the King’s castle, and match the devastated Pride Lands that Simba discovers when he comes home to Shakespeare’s churchyard in act 5?

5. Style

As they were addressing a different audience, the style of Shakespeare’s play vs. Disney’s movie is notably different. Playing around 1600 A.D., London theater visitors were the very rich, and the upper and lower middle class, while Disney’s movies are primarily addressing 20th century children and their parents.

But, as with many Disney films, The Lion King works on different levels and both children and adults will enjoy this animated classic for different reasons. You even don’t have to be a Shakespeare fan.

P.S. For those who wonder about the title of this post: “Nants ingonyama bagithi baba” is Zulu for “Here comes a lion, father.” They are the first words of the opening sequence of the movie… and, yes, I have seen the musical too.