During the corona crisis, companies had to change their way of working, cope with on-site staff shortages, and deal with supply chain disruptions. Marketers were forced to reinvent their messaging and engagement strategies.
The past 18 months, we changed the way we told stories as well as the stories we told. Virtual events and webinars became the rule rather than an exception. The majority of business articles and remote presentations started with an obligatory statement about COVID-19 and the obvious need to ensure business continuity.
Excuse me for being too optimistic but, with more people getting vaccinated, our (new-) normal life is slowly taking up again.
And so, it’s time now to stop whining about pandemic related challenges, and start seizing post-pandemic opportunities: better balancing work and life, bridging the digital divide, reinventing education, creating an inclusive society, becoming carbon neutral, …
Let us start creating this post-pandemic narrative today. Let us change our tone from comforting people to inspiring masses. Let’s promote hope. Let us advocate change. And let us metamorphose from covid-era storytellers into post-corona thought leaders and storymakers!
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