Expectations and promises

During today’s lunch walk, I passed two pedestrian crossings. The traffic lights had a push button that makes the cars stop and the pedestrian light turn to walk. As this was the button’s behavior I expected, the label that said “Want to cross? Push for green.” (“Oversteken? Druk voor groen.”) appeared no less than obsolete to me. There were no cars or police officers in sight, so I actually crossed the street ignoring the magic knob.

The second light pole was a lot more interesting. Someone had placed a sticker below the button that read: “PUSH TO RESET THE WORLD.” Now, that was a surprising, an intriguing, and even a thought-provoking instruction. While the first label was just confirming my expectations, the second one held the promise of spectacular —even though impossible— things to happen. Thinking of the disastrous floods, fires and heat waves our planet was confronted with over the past weeks, the sticker made me wish for such for a reset.

After a bit of desktop research, I found out that the sticker was designed by Space Utopian, a street art lover and sticker addict who applies the slogan “Changing the world, one sticker at a time.” Let’s go for it!

Keep your audience coming back for more

In the era of content, communication, conversation and customer experience (coincidentally all starting with a “c”,) a marketer’s or sales person’s capabilities to create a decent message house, translate it into a captivating story, craft a compelling presentation, and use it to engage with a specific audience are essential.

As Richard Branson once said in Entrepreneur magazine:

“Good speakers aren’t just talented or lucky – they work hard.”

This is why, over the past 3 years, I have written 127 articles about the principles of storytelling, and about mastering the 3 P’s of presenting: your pitch, your preparation and your presentation.

You’re currently reading my last contribution before the summer holidays. And, as I’m getting short of inspiration – some would call it a writer’s block –  it may be also the beginning of an extended period of lower activity on this blog.

As I have done for the past two years, I have bundled all the pieces I wrote between September 2014 and June 2015 in an e-book. You may download PDF compilations of all past B2B Storytelling posts by clicking on the images below.

eBooksSo, well, here’s a final advice from your humble servant:

“Each time you deliver a presentation (or in this case write a blog post), ask yourself at the end if you left your audience wanting more.”

To all followers of this site: thank you for reading my posts, and please come back from time to time. Because I will occasionally (but probably less often than before) publish a new story when something worth writing about comes to me (so feel free to suggest topics I could or should blog about via the contact tab on top of this page…)

Happy reading and enjoy your (and my) vacation!