During the current period of carnival, people over the world dress up extravagantly. They wear masks and costumes to change their everyday appearance, make a statement or tell a story. The ultimate example of such dress-up story telling is probably shown in the image below: amid the great 1930s depression, attendees of the Beaux Art Ball in New York were asked to celebrate the innovative spirit that was sweeping the architectural world. Which resulted in this frivolous lineup of architects dressed up as the renowned buildings they designed.
As a public speaker, your attire can change your image or enforce your message too. Varying from casual over smart to formal, your dress code may help you to impress, to convince, or to express. Of course, the outside always counts and you’ll only get one chance to make a first impression. A smart business suit exudes confidence and success, but this doesn’t mean that you must overdress or – even worse – wear clothes that don’t fit your personality. Dress like an engineer if you are one, instead of trying to look like a corporate executive (although I can name some casually – or even sloppily – dressed men and women in this category too, including a famous CEO that was wearing blue jeans, a black turtleneck, and grey sneakers as his signature look). Particularly if you suffer from speaking stress, you may prefer comfortable clothing over a stiff three-piece business suit. Which doesn’t mean that you have to wear baggy trousers either.
And, most important, don’t forget that it’s your on-stage performance that counts. Dedicate your time and creativity to building your story, crafting your content, and rehearsing your presentation rather than to dressing up for the audience.
I’d like to close this post with a quote from Arthur Ashe, the only black tennis player ever to win the Wimbledon championships: “Clothes and manners do not make the man; but when he is made, they greatly improve his appearance.” And so it is…