My wife and I just returned from a refreshing and relaxing city trip to Prague, the marvelous Czech capital. After having visited many beautiful cities and gorgeous historic places, I learnt that you should never keep your eyes glued to the sidewalk. Whether you’re visiting the streets of Prague, London, Venice, or Barcelona there’s always a good reason to look above your head: richly ornamented Art Nouveau house fronts, intriguing baroque facade statues, hidden roof gardens, … Even a frugally flowered window sill, with or without a cat staring at you from behind the glass can turn a modest city sight into a memorable and inspiring picture.
Here’s the link to the subject of this blog: don’t restrict a business presentation to ‘sidewalk’ matters like current products and past achievements. A big part of your audience probably expects to learn more about your vision on and your plans for the future. If your (or your company’s) ambition is to be a technology innovator, a business champion, or a thought leader, then you’d better start acting as one. Give your visitors something to look up (or look forward) to. Provide them with surprising content that lifts their view higher than today’s ceiling.
Note that this doesn’t mean that you can’t look down (or back). Facts and figures from the past, as well as customer case studies may help to prove your point or increase your credibility. As I wrote in an older post, in many companies there’s a role to play for folklorists, evangelists and futurists, and for this one rare bird that can connect the past, the present and the future and deliver the best of all times as a single story.
And if you want to reach even further, beyond the facades, the roofs, and the treetops, then simply follow Stephen Hawking’s advice:
“Look up at the stars and not down at your feet. Try to make sense of what you see, and wonder about what makes the universe exist. Be curious.”
Want to read more posts about (some of) our other city trips?