When the best is yet to come

As a product manager, marketer or salesperson, the business presentations you deliver can make a real difference in positioning the products or solutions you are managing, promoting or selling.

In my weekly B2B Storytelling blog posts, I am exploring the rich universe of corporate storytelling, while diving into best practices for creating, preparing and delivering your business presentations.

As a quick warm-up after the summer holidays, here are my 5 personal favorite posts you may have missed…

  1. The Bocuse touch: in which I draw a parallel between nouvelle cuisine cooking and today’s corporate storytelling trends.
  2. It’s the story, stupid: why storytelling is a powerful approach to presenting complex information.
  3. The Da Vinci code: musing about the attraction of Leonardo Da Vinci’s Mona Lisa; written after a long weekend in Paris.
  4. Wise men say: a very popular post with examples on how to use quotes in your presentation.
  5. Don’t feed the chameleons: tips and tricks for creating clean and consistent presentation visuals.

And for those who want to catch up with everything, I compiled all the articles I posted to my blog between September 2012 and June 2013 into one single e-book. Download it here and enjoy reading!


Also add this site to your bookmarks (or click the “follow this blog” button). There’s more to come! Re-starting next week I will be posting new stories, new best practices and new presentation tips.

Inspiration and perspiration

“Inspiration is for amateurs; the rest of us just show up and get to work.” – Chuck Close

Ain’t it funny how time flies. This is already my last blog post before the summer holidays. Though I am neither a native English speaker (my mother tongue is Dutch) or a professional writer, blogging has been a good exercise, a positive experience and a great way to share my experience with an international audience – over the past 43 weeks I have counted 78 different nationalities among my readers!

It is often said that writing is 10% inspiration and 90% perspiration. This may be true in time, but (at least in my humble opinion) it’s this mere 10% of upfront creativity that’s shaping success.

  • Inspiration: in my case, new topics to write about usually come (don’t ask me why…) while commuting to work on the tramway. When an idea for a blog post pops up, it usually takes me less than 10 minutes to create an outline on my Blackberry and have a raw version of the text ready before I reach the office.
  • Perspiration: as almost none of my content exceeds the 500 words count, it usually takes between 2 and 3 hours to craft the final article, to author the blog and post it (or schedule publication) onto WordPress –  a great tool, by the way.

And there’s also a third parameter in the equation that is often overlooked:

  • Self-discipline: I keep a posts-in-progress file, with about ten (tentative) titles and working drafts on hand, of which I try to have at least two in an “(almost) ready for publication” state. This allows me to sustain a pace of releasing another piece of content each week.

For more advice on how to keep your blog content fresh, have a look at Mike Brown’s post on the Brainzooming blog.

What started 10 months ago as a casual writing exercise has become a new passion for me. So, to all visitors and readers of this blog: a big thank you for acknowledging my inspiration and transpiration by visiting the B2B Storytelling pages or the Belgian Network blog.


It’s time now to put my laptop asleep and refuel my inspiration. But stay tuned: the best is yet to come! I’ll be back in September with more stories, more best practices and more presentation tips.