I have never used this blog as a channel to promote my company, its activities, or its people (thought I have referred a few times to my own and my colleagues’ business presentations to illustrate some prominent public speaking do’s and don’ts) but today I’m going to make an exception for our chief executive. Not because he’s my big boss, but because he delivered such an outstanding presentation at one of the world’s most important tech industry events.
If you have about 20 minutes, take a look at the video recording of Nokia president and CEO Rajeev Suri’s keynote at the Mobile World Congress 2017. He speaks about the Fourth Industrial Revolution, which is the next wave of technological evolution or the “automation of everything,” and how the world needs to create a new 5G network that will act as a global nervous system to orchestrate this revolution.
Over the past 4½ years, I have written more than 160 articles about best practices in corporate storytelling and, while preparing this new post, it came to my mind that our CEO used almost every presentation technique I have written about. His presentation is compelling, credible, concrete, clear, consistent, customized, and conversational. Taking “the 3 P’s of a professional public presenter” as a checklist, I could only come to the conclusion that the head of my company is a smart orator, a skilled speaker, and a stylish presenter.
With his opening words “It’s a pleasure to be here at such a moment of change. We have the good fortune to stand on the threshold of one of history’s greatest leaps forward,” he’s playing the prelude to a visionary pitch, in which he talks in concrete terms about the possible outcomes of the technology revolution: “making our lives better, our industries more efficient, our planet more sustainable.” Note that, throughout the whole speech, he’s generously using the rule of three and illustrating his technological vision with appealing use cases, such as 3D printing, self-driving cars, an entire factory floor of robots, or millions of drones hovering our skies. And when the Nokia CEO says that “we need technology in the service of humans,” he is reciting the company’s mantra, “expanding the human possibilities of technology.” A theme that is also repeated in a strong ending: “Ultimately however, what matters most is how we put this technology to use. … We can do both good business and do good. Because that is the promise, the possibility, what we can do together.” Your story is your brand (and vice versa), isn’t it?
Rajeev also uses compelling metaphors, like “hotspots on steroids” and word symmetries like “hyper-local, hyper-mobile, and hyper-scale,” while his visuals are simple and clean, with few words on the slides, supported by proper graphics. And, within a (relatively short) twenty-two-minutes time slot, he even manages to show an animation video and – how audacious! – to include two interactive demonstrations. The video streams of the monster trucks race and the industrial robot demo, wrapped in live conversations with the exhibition floor, turned out to be great means to walk his talk, connect with his audience, and lead people to the Nokia booth.
Doing a live demo is always a risky undertaking, as the demo devil may be just around the corner, but knowing my marketing colleagues that contributed to the event I’m sure that everything was well-prepared.
Three years ago while I was attending a previous edition of the Mobile World Congress, I wrote a blog post “about storytellers, storydoers and storymakers,” in which I stated that only great personalities can combine these three roles. They not only have great ideas, but they also have the capabilities to execute them, and engage their audience – and as such create or change an industry. Listening to and analyzing his 2017 MWC keynote address have made me conclude that Rajeev Suri deserves a spot in this hall of fame.
You can replay the video recording of the presentation here: