Flatten the curve

A well-thought mantra or a well-designed visual may have many uses.

Today’s Twitter feed presented me with an inspiring variant of the ‘flatten the curve’ chart. The double bell curve, which is known by almost everyone today, visualizes the key rationale for keeping social distance in tough corona times. The chart explains why slowing the spread of the infection is nearly as important as stopping it and imposes a country’s health care capacity as the target upper limit for the epidemic’s growth.

The graphic I stumbled upon was attributed to the Sustainable Fashion Forum and promotes a new way of doing business that contains climate change risks by limiting natural resource consumption and carbon emission to the earth’s capacity.

The sustainable business curve does not only hold a clear message, but from a marketer’s perspective it also shows an effective way of capitalizing on a hot and widely discussed topic. What else could a casual blogger wish for writing a new post about, while staying at home to help flatten the COVID-19 curve?