When a virus goes viral

While the COVID-19 virus is spreading around the world, a video clip conquered the internet even faster.

At a press conference, a Santa Clara County health officer offered a simple advice on how people can stop the novel coronavirus from spreading: “Today, start working on not touching your face because one main way viruses spread is when you touch your own mouth, nose, or eyes.” And then… she brought her hand to her mouth and licked her finger to turn a page in her notes.

Video coverage by the Washington Post

The above video reminds me of a similar event I experienced myself long time ago. When I was attending a pedagogy course at the university, the professor in front told his students to “never wipe the chalkboard while pupils are still reading the content on it.” And then… he turned his back to the audience, took the board wiper and started erasing everything he had written during the last few minutes.”

Well, I remember quitting the aula and never returning to that pedagogy course.

For a long time, the subtitle of this blog page has been “keep your audience coming back for more”. I expect the above video will show up in many media trainings and communication courses. But when a speaker or a teacher loses credibility, his/her audience unfortunately will never come back!