The sound of breaking glass

Something embarrassing happened yesterday to Elon Musk, when he introduced Tesla’s long awaited electric pick-up truck, a.k.a. the Tesla Cybertruck, and demonstrated – or at least, tried to demonstrate – the futuristic vehicle’s armored windows.

I have seen quite a few don’t try this at home videos on YouTube – some of which ended well and others which were, eh, less successful. Well, the one below fits in the second category.

No doubt that the demo was well prepared and that in earlier tests the window didn’t break. “We threw wrenches, we threw everything,” Musk said. “We even literally threw a kitchen sink at the glass.” But, beware: the Demo Devil is always luring around the corner! Each time you’re doing a live product presentation, something can go wrong (a dude called Murphy even claims that it will go wrong). And every well-intended and well-prepared product demo holds a risk of backfiring on the presenter or on his/her company. That should be no excuse, however, to not invest in live demos .

When the other guy, Tesla’s head of design, threw the steel ball a little too hard, the CEO eloquently said: “Oh my f****** God,” the audience had a good laugh, and Tesla will certainly fix the issue in post. And the Demo Devil, who’s second name is Schadenfreude, hit the road for his next guest appearance…

Postscriptum: As is often the case, any publicity is good publicity. The only thing worse than being talked about is not being talked about. Tesla Cybertruck pre-orders neared 250,000 less than a week after its chaotic launch event. QED.

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1 thought on “The sound of breaking glass

  1. Ha, yes those of us with live demo experience know that sinking feeling all too well! I thought the same thing when watching the video. And the poor guy had to do the rest of his presentation with those two glaring shattered windows in the background the whole time!

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