My design agency is called none

Following a conference talk, one of my fellow keynote speakers once asked me which agency created my slides, because he “liked my visuals more than his”. My answer was straightforward and simple: I always create my own materials.

For sure, crafting a nice looking PowerPoint takes a good chunk of your time, but IMHO it’s always worth the effort. Of course there are graphic design agencies, who are more than happy doing the work for you. There are many good such agencies, but also mediocre ones. No offence to the good ones, but I had a not-so-positive experience working with a graphic (re)designer in the past. That’s an understatement, as he totally ruined the concept behind my presentation when he neglected and overrode some (implicit) color coding I had built in.

At another occasion, another graphics guy introduced an overload of visual effects and animations to my slideshow. I had to tell them that such animations distract the audience from my key messages, and force me to concentrate on ‎timing and control instead of on my narrative. Furthermore, animated slides are often hard to edit and/or update, because of duplication and non-accessibility of grouped and hidden objects.

For a colleague’s presentation, another designer (?) created a single slide with 133 (!) words, written in 10 point (!) font size. I’m aware that not everyone is a follower of Guy Kawasaki’s 10-20-30 rule, but this specific visual was unreadable, unpresentable, and thus unacceptable.

Here’s another piece of advice: always double-check your original messages after bullets or handout texts have been rewritten. Particularly in the case when you’re using technical language or subject specific jargon I once discovered that my Linux kernel was faulty replaced by a nucleus. If content needs to be translated to a foreign language (even if it’s one you’re more or less familiar with) it may be a good idea to have the presentation reviewed by a native-speaking colleague.

Finally, like every father who thinks his kids are the most beautiful children on earth, I often prefer my original slides over the revamped ones. They contain my visual signature and they’re part of my personal brand. That’s why my graphic design agency is called None. And when I asked the other speaker about how much he had paid the design company for authoring his presentation, I was flabbergasted by the amount of money he spent per slide. Well, if I ever lose my voice, I know a lucrative alternative to public speaking: creating or remaking other people’s slides…

If you’re looking for slide design tips and some do’s and don’ts for using fonts, color, images, bulleted lists, multimedia, and templates in your slides, you may read my article “Why look and feel matter in business presentations“.