I just finished watching Apple’s “Let us loop you in” live stream. A near-anticlimactic event without any spectacular new product announcements – but rather new features on, and different colors and sizes of the Cupertino company’s smartphones, tablets and watches (and wristbands.)
There were also no surprises in terms of the CEO’s presentation style. Tim Cook has never been able to reach the speaking heights of Steve Jobs, even though he keeps delivering a consistently good speaking job.
As Carmine Gallo observes in one of his Forbes articles, Cook has skillfully taken over the techniques of his famous predecessor to introduce new products. His presentations are also rich on photographs and images. And, even when Cook talks more statistics, his slides only have one number on it —the number he wants his audience to remember.
What is probably more remarkable than Tim Cook giving a Steve Jobs-like talk, is that nowadays almost any device manufacturer or software developer is trying to mimic Jobs’ presentation style and templates.
In some of my presentation skills workshops, I’m showing Bill Gates’ infamous slide that he used for introducing Microsoft Silverlight. It’s a self-explanatory example on how overcrowded visuals may blur the message and overshadow the speaker.
But, in preparation of writing this blog post, I watched some recent product announcements by some of Apple’s direct competitors: Samsung, LG and Huawei. Look at the video captures below. Sometimes it’s even hard to identify their visuals as not being created by an Apple designer. All of them have rigorously adopted Steve Jobs’ principles: focus, design and simplicity.
The only advice they all might have missed is Jobs’ “Think different” – and in this case, probably, “Use different visuals” too…
- 6 Presentation tips from a Steve Jobs keynote (by Garr Reynolds)
- 11 Presentation Lessons You Can Still Learn From Steve Jobs (by Carmine Gallo)
- Apple Execs Ranked by Their Keynote Performances (by Ben Taylor)
- Tim Cook vs. Steve Jobs: A Presenter’s Perspective (by eSlide)
- When CEOs take the stage, they follow Jobs’s script (by Lex Friedman)