Keep your audience coming back for more

In the era of content, communication, conversation and customer experience (coincidentally all starting with a “c”,) a marketer’s or sales person’s capabilities to create a decent message house, translate it into a captivating story, craft a compelling presentation, and use it to engage with a specific audience are essential.

As Richard Branson once said in Entrepreneur magazine:

“Good speakers aren’t just talented or lucky – they work hard.”

This is why, over the past 3 years, I have written 127 articles about the principles of storytelling, and about mastering the 3 P’s of presenting: your pitch, your preparation and your presentation.

You’re currently reading my last contribution before the summer holidays. And, as I’m getting short of inspiration – some would call it a writer’s block –  it may be also the beginning of an extended period of lower activity on this blog.

As I have done for the past two years, I have bundled all the pieces I wrote between September 2014 and June 2015 in an e-book. You may download PDF compilations of all past B2B Storytelling posts by clicking on the images below.

eBooksSo, well, here’s a final advice from your humble servant:

“Each time you deliver a presentation (or in this case write a blog post), ask yourself at the end if you left your audience wanting more.”

To all followers of this site: thank you for reading my posts, and please come back from time to time. Because I will occasionally (but probably less often than before) publish a new story when something worth writing about comes to me (so feel free to suggest topics I could or should blog about via the contact tab on top of this page…)

Happy reading and enjoy your (and my) vacation!

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