The knight on the plane

Last week I was flying with Air Malta, the airline operator of the Mediterranean islands with the same name.


Malta has a rich and colorful history. From 1530 to 1798, for almost three centuries, the islands were ruled by the Knights Hospitaller of St. John, a.k.a the Knights of Malta, who transformed it into a center of art and culture.

In today’s post, I want to share Air Malta’s inflight safety movie with you. The message it gives, and even the spoken narrative, is the same one that I have heard hundreds of times before. On other flights. To other destinations. With other airlines. But the way the safety instructions were presented caught my attention.

Such a great example of brand storytelling, capitalizing on the beautiful Maltese Islands’ rich history and their famous Knights!