I still remember delivering my first public presentation using a stack of hand-drawn plastic foils and a 10 kilo heavy overhead projector I carried with me. Times have changed, and in the age of the digital, presenters can now apply, mix and match many different media, platforms and formats to enrich their presentations and bring their stories to life. Delivering a narrative across multiple media and multiple platforms is often called “transmedia storytelling”.
Here are a few practical tips on when and how to incorporate animation, video and live demos into your presentation:
- First of all, use animation scarcely and wisely. Don’t over-animate slide transitions and object builds. There’s nothing more annoying and distracting for your audience than seeing titles, bullet lists and images tumble and fly across the big screen in the front. For the same reason also don’t use PowerPoint sound effects – I have seldom heard any stock sound that added value to the content of a presentation.
- Switching between different media, not excluding the (often overlooked) analog ones such as white board or flip-chart drawing, are a common means to extend or reset your audience’s attention span.
- Video clips and audio bites are ideal tools for enriching examples, use cases and testimonials. Always make sure that all files are timely uploaded on the presentation PC and properly linked into the slide show. As an alternative (or a back-up if you like) you can also post the movies on YouTube.
- Corporate videos are often dull and unimaginative. In case you have a budget for producing your own movies: spend your money well. Work with creative professionals, and exploit video as a complementary channel for delivering your key messages and an alternative medium for telling your story.
- When including live demonstrations, always keep them short and simple. Prepare a detailed demo script well upfront and freeze it. Show only the “sexy” features that really matter to the audience (and match with the rest of your talk). And never, never show an untested function.
- As both Murphy and the Demo Devil may be just around the corner, don’t forget to make arrangements with the conference organizers (or the people hosting your speech) to have all A/V equipment installed and tested –with your presentation material and demo scripts running on it– before you start talking.
Next week, I will talk about creating templates and backgrounds for your presentations.
Other articles about this topic that are worth reading:
- The Rise Of The Corporate Transmedia Storyteller (by Steve Rubel)
- PowerPoint Animation Tips: Dos and Don’ts for Business Presentations (by Brendan Cournoyer)
- 5 Good Reasons To Add Video To Your Presentations (by Danny Groner)
- How to Use Video in a Presentation (by Lisa Marshall)
- Twice as Lifelike as Real Life! (by Jim Shields)
- Dear Clients. Please make fewer films (by Jim Shields)
- 13 Ways To Pull Off A Killer Demo Day Presentation (by Jason Baptiste)
- B2B Video Doesn’t Have to B Boring, Just B Yourself (by Phillip Barnhard)