“De gustibus et coloribus non est disputandum” is a Latin expression that translates as “it’s no use debating taste and colors.” A good presentation is like a tasty dish and it requires the right skills —as well as a cook with ample personality and passion— to prepare. I know that not everybody is a three-star chef, but this doesn’t mean that you have to serve mediocre junk food to your audience. Anyone can acquire, adopt and apply some basic kitchen techniques. Read my words. Taste and colors DO matter. And so do the look and feel of your presentations.
Check out the visual below. Doesn’t it look a bit tedious, ugly and tasteless?
- Fonts: do you really want to mix that many typefaces on one single slide?
- Colors: are you sure that people in the back of the room can read the pink emphasized words?
- Bullets: will you be able to present the slide without reading out the entire text?
- Background: this looks like a stock PowerPoint template. Boring, isn’t it?
- Images: are these the best or most original pictures you could get?
- Multimedia: not visible on the static image above, but imagine the clip art animated and the bullets flying in from left and right… (ugh!)
So, you’d better fetch your pots and pans, light your oven, and sharpen your kitchen knives! Because, in my next 6 posts, I am going to dig into the art of creating compelling visuals and give you some easy-to-follow do’s and don’ts for making your slides look more professional and yummy…
For an entertaining hands-on on how not to use PowerPoint, watch this video of stand-up comedian Don McMillan:
Other articles about this topic that are worth reading:
- Amateurish format or no format? (by Jan Schultink)
- The Bocuse touch (by me)
- Don’t feed the chameleons (by me)