In last week’s post, I provided the example of the notorious John Doe, who completely missed his opening and wasted the crucial first seconds of his presentation by delivering only small talk.
But, John also did one thing good: he introduced himself. But, as people in the room were not decided yet if they were going to pay attention to the speaker, he did it way too early. So, what is the best moment in a presentation to present yourself?
First of all, why (except for vanity reasons) should one talk about himself or herself in front of a public audience?
Because it’s an opportunity to show that you’re a person of interest, that you are an authority on the topic you are presenting and, consequently, that you have the “right to speak”. Make sure that you give a bit more argumentation than just saying “My name is Doe, John Doe” – this may work well for 007, but most probably not for you.
And when is the most proper time to do so?
You should of course introduce yourself at a moment that makes sense for your presentation, for yourself and for the people in the room. As a best practice –and in full compliance with the AIDA structure– a good moment is somewhere in the first half of your presentation. Once you have caught the attention (“A”) of the people in the room and you have introduced the topic of your presentation, you can amplify their interest (“I”) by explaining that you are the expert they should listen to, and start creating desire (“D”) for whatever you are trying to teach, evangelize or sell to them. And finally call for their action (“A”) – shaken, not stirred.